Taxd
A UK-based consumer fintech SaaS that simplifies tax returns, making Self Assessment effortless for people the traditional system overlooks.
LandlordsNon-ResidentsExpatsSole TradersLtd. Directors
Turning tax returns into organic growth.
How RankFast took Taxd, a UK consumer-fintech tax platform, from a plateau of 300 clicks a month to record-breaking organic visibility.
Consumer FintechTax SaaS
Performance. The numbers after Sept 2023 → Sept 2024.
533%Increase in organic visitors
70KClicks · last 16 months
4.29MImpressions · last 16 months
100sClicks / day · from 10–12
70K clicks and 4.29 million impressions, driven as meta-tag & description optimization lifted clicks, impressions and CTR together.
Headline metric +533% organic visitor growth vs. the pre-engagement baseline.
- Organic clicks
16-month total
- Impressions
16-month total
- Visitor growth
vs. baseline
Built for the tax-season spike.
Tax is seasonal, and revenue spikes hard around January filing season. Because Taxd is free to use, the strategy is simple: acquire as many users as possible year-round, get them onto the platform, and capture revenue when they file.
The challenge. Inherited problems, stagnant traffic.
Previous SEO left Taxd with stagnant traffic, little work being done, and a real lack of technical capability.
- SEO-optimized content on service pages
- Consistent expert tax content
- High-quality, authoritative expert content
- Intent-focused blogs
Before → After
12Clicks / day · before
100sClicks / day · after
300Clicks / month · before
4375Clicks / month · after
After figure is the 16-month average (70K clicks).
The partnership. A fintech underdog meets a growth-obsessed agency.
RankFast
A leading search-marketing agency specialising in driving organic growth for ambitious businesses: technical SEO, content, and compounding authority.
Technical SEOContentOn-PageBacklinksCRO
Where it started. Three things were holding Taxd back.
Fierce, well-funded competition
GoSimpleTax, TaxScouts, Ember and TaxCalc owned significant organic visibility, and the trust that comes with it.
Under-recognised expertise
Taxd deserved to be the go-to for UK expats and non-resident taxpayers, but that positioning wasn't landing.
Growth had plateaued
Early organic momentum stalled. Higher rankings and a broader audience needed a strategic push.
SEO initiatives. Fix the foundations. Then own the intent.
⚙ Technical SEO
- Site-speed optimization validated with PageSpeed Insights.
- Ensured server-side indexing and a clean XML sitemap.
- Enhanced the mobile experience for easy filing on any device.
- SSL certification (HTTPS) across the domain.
◎ On-Page SEO
- Keyword research on UK tax filing, Self Assessment for expats, non-resident tax returns.
- Built topical clusters around core services: Self Assessment, company tax returns.
- Unique, optimized meta titles & descriptions targeting UK tax services.
- Structured content for readability and SEO performance.
Other actions taken. Content, authority and a smoother path to convert.
Content Optimization
- Optimized for terms like affordable UK tax services and tax filing for expats.
- Improved navigation between calculators, guides and service pages.
- Added calculators to boost engagement.
Backlink Strategy
- Secured links from finance and tax-related authoritative sites.
- Built topical relevance to strengthen domain authority.
- Compounding trust signals across the tax niche.
User Experience
- Simplified interface for intuitive tax filing.
- Strategically placed CTAs like Start for free.
- Reduced friction from landing page to filed return.
Content strategy. Answer every question a UK taxpayer actually asks.
Genuinely expert content: accessible, jargon-free, and engineered to rank.
📘
Expert guides for the underserved
Tax for UK expats and non-residents, rental & buy-to-let property, step-by-step Self Assessment, tax codes, and HMRC scam alerts.
🧮
Calculators & checklists
Tools to determine tax residency status, estimate liabilities, and track deadlines, plus infographics that simplify complex concepts.
🔍
Keyword-led & structured
Targeting UK expat tax guide, Self-assessment software, UK tax codes, organised with clear headings for SEO.
UK expat tax guide
Self-assessment software🔄
Regular updates keep authority alive
Content stays current with the latest tax laws and HMRC guidelines, maintaining relevance, trust and rankings over time.
The calculator flywheel
Taxd focused on releasing calculators; we delivered outlines, copy and FAQs. Every month new calculators shipped, growing brand awareness for every kind of tax and loan.
Verified on Clutch
“A genuine partnership. RankFast fixed what was broken, then built the expert content engine that took us from a plateau to record organic visibility.”
Conclusion. Why it worked, and where it's going.
◈
Partnership Mindset
A collaborative approach between the Taxd and RankFast teams was the key to success.
Compounding Returns
Ongoing benefits keep flowing from the assets created together, content that appreciates over time.
✦
Future Outlook
Go after competitor strategies, grow traffic, increase ROI, and sustain growth through SEO.
Want results like Taxd?
Let's talk about driving sustainable, compounding organic growth for your business.
- Pranav Bajaj+91 97119 45770
- Pranay Mishra+91 99584 48730
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